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Why you need a bilingual website and Hispanic marketing solutions as a real estate agent! |
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The Internet is an undeniably important tool for real estate professionals. In recent years there has been an explosion of Latino homebuyers in the U.S. Currently on the Internet there is a lack of information in Spanish about the home buying process compared to the number of buyers.
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Internet usage among the Latino/Hispanic population |
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Current trends in the United States real estate market |
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From 1998 to 2001, the Latino population registered an impressive 26 percent growth in Internet adoption rates, above the national average of 19 percent.
U.S. Department of Commerce
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Fourteen million U.S. Hispanics are online. (more than any Spanish speaking country in Latin America including Mexico)
Association of Hispanic Advertising Agencies
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Almost half of online Hispanic consumers who speak at least some Spanish (45%) also wish that more Web advertising were in Spanish, the survey found. One in three (33%) says they pay more attention to advertisements when they are in Spanish. And nearly one in four (23%) says that advertising in Spanish makes them more likely to buy a given product.
Association of Hispanic Advertising Agencies
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Difficulties anticipated by Latinos who plan to buy within the next five years were a lack of familiarity with the mortgage process (64%).
Tomas Rivera Policy Institute / Harvard Joint Center for Housing Studies.
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Based on current projections, Hispanics are expected to account for 31 percent of the nation's household growth between 2000 and 2010, and nearly 40 percent of all new homeowners over the next 20 years.
Report from Harvard Joint Center for Housing Studies
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"The Latin boom will hit the housing market in a big wave as young Latinos enter peak home-buying years," (.) "There comes a tide of Latinos expected to enter peak home-buying years between now and 2010".
Gary Acosta, NAHREP chairman and cofounder
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Who will help me improve my Hispanic marketing efforts? |
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ColConnect is the marketing partner for real estate agents/agencies. Our goal is to improve the communication between your organization and your Spanish speaking clients, helping to generate more qualified leads, provide better customer service and serve the Hispanic/Latino community more effectively.
ColConnect specializes in working with real estate agents/brokers to create or enhance their Hispanic marketing campaigns. We integrate marketing and advertising strategies to maximize the full potential of this burgeoning market.
Learn More about Agente Online - a bilingual website for real estate agents
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How does ColConnect do it? |
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ColConnect has in-house web designers, programmers and webmasters that collaborate with our linguistic team to ensure that your personal website conveys the desired message accurately and persuasively while keeping in mind cultural nuances related to the target audience.
ColConnect is a service oriented company. We strive to provide outstanding customer service. We pair up each real estate agent with their own Hispanic marketing coach that helps them implement Latino-centric marketing techniques. Your personal Hispanic marketing coach specializes in:
- Developing target market campaigns
- Giving insight into the Hispanic real estate market segment
- Driving traffic to your site
- Converting leads into sales
- Providing industry tips
Interested in your own personal consultant? Contact us now
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