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Hispanic Search Engine Marketing - SEO and PPC |
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There are two primary strategies for targeting the US Hispanic population through the search engines - Pay-Per-Click (PPC) and Search Engine Optimization (SEO). We work closely with your company to determine the best way to exploit the growing search engine market.
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Not familiarwith advanced Internet marketing strategies and terminology?-> in this article you find Internet Marketing explained. |
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| PPC produces immediate results, does not require recoding of your website and gives you full control over your campaign. We work with your company to help you decide on an effective page (landing page) within your website that will help you generate leads. The pricing of a PPC campaign varies on the level of competition for the key phrases you are bidding on. The good news for your US Hispanic campaign is that keywords in Spanish are significantly less competitive than their English counterparts. This is because in the US Search Engines (google.com / yahoo.com) few people are bidding on Spanish search phrases. Foreign marketers prefer the localized versions, like google.es (Spain) or yahoo.com.mx (Mexico), for their campaigns so there is very little competition internationally. |
| Our PPC Services |
ColConnect offers consulting on planning, executing and evaluating your Pay-Per-Click campaigns for the US Hispanic market.
Contact us for a free consulting session. |
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| SEO on the other hand is a long term process in which a brand new website (domain) cannot expect immediate results. The positioning process may take six months or longer, depending on the level of competition in your market. The first time investment may be high, but once a good ranking is achieved, maintaining it normally is significantly less costly. Even when you are optimizing a Spanish version of your website the market is quite competitive, as you will be competing with the whole Spanish speaking world (Spain, Latin America). One of the advantages of SEO is
that the click through rate (the likelihood that the person searching will click on a link) on regular search results is up to six times higher than on the sponsored search results - SEO generates more leads. |
| Our SEO Services |
ColConnect offers recoding and optimization of your website and link popularity campaigns for Google or Yahoo.
Contact us for a free consulting session. |
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Conclusion for an effective Hispanic Internet Marketing Campaign |
PPC can be a very efficient tool to reach your short term goals of capturing the Latino online market and creating instant benefits for your company. It is also the only solution possible if you want to market on Spanish key words without having a translated website. SEO is the preferred option for reaching long term online marketing goals. This is especially true if your business focuses on a market niche as positioning may be relatively easy. There are also good opportunities to optimize for localized search phrases like "abogado en Dallas" ("Dallas lawyer") because the internationally competing websites from Spain and Latin America will not be optimized for these phrases.
If your website has bilingual content or at least landing pages in Spanish we suggest starting off with a PPC campaign while optimizing your website to reach a high positioning. Once a first page listing is achieved for your keywords you can stop your PPC campaign and clients will find your products and services over regular searches in Google, Yahoo or MSN. |
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